#LIFEINHEL

"Helsinki Airport’s innovative #LIFEINHEL campaign, in which Chinese influencer Ryan Zhu documented 30 days spent living at the airport, has generated an audience estimated at 2.2 billion people."

https://www.finavia.fi/en/newsroom/2018/lifeinhel-best-social-media-campaign-and-digital-content-marketing-campaign-finland

Role: Editor for social media videos. 

Production: TBWA Finland; Klok Creative Agency; Finavia. 

Awards: Cannes Lions Festival; Bronze Lion Award.